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(Jakarta, 7th July
2009) Best Western hotel owners and senior corporate
business development and marketing executives from all
over Asia converged on Best Western New Kuta Condotel,
Bali, Indonesia, for the 6th Asian Members Meeting held
from July 1-4, 2009.
The recently opened deluxe hotel, Best Western’s first
in Indonesia, has been chosen to host the bi-annual
conference both as a prime example of how The World’s
Largest Hotel Chain® is impacting the hospitality
industry around the region and because Indonesia is a
particularly strong prospect for the US-based
multinational brand.
“This property inspired the
delegates and their focus on business agenda and
insights aimed at capitalizing on the opportunities that
still undoubtedly exist even in today’s challenging
trading conditions,” said Mr. Glenn de Souza, Best
Western International Operations Vice President
Operations – Asia.
Besides owners of Best
Western hotels in Asia, the list of delegates included
Best Western Area Development Office executives, tasked
with making the chain the biggest in Asia, and
International Sales Agents.
“We were tremendously
honored to have been chosen to host the 6th Asian
Members Meeting in Indonesia, both as a hotel and as a
host nation where Best Western will have 20 hotels
within 2013,” said Mr. Jusuf Sawirin, Chief Area Officer
– Area Development Indonesia.
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Asian Members Meetings are dedicated as opportunities for key
players in Best Western’s business development and expansion efforts
around the region to come together and share their experiences and
accumulated expertise.
“The delegates were thoroughly briefed on Sales & Marketing
techniques enabling existing owners to maximize the returns from
their properties that specifically address the present economic
challenges,” further explained Glenn de Souza who opened the
conference.
“It was a great opportunity to recognize our strength in numbers and
accentuate the advantages of working together in the spirit of a
big, functional family,” the executive added.Main agenda items
included:
• International Sales Office performance and strategies
• Area Development Office performances and strategies
• Best Western International Asia sales & marketing strategies
In addition, two guest speakers; Mr. Volkmar Ensslin – a management
consultant and a lecturer of a master management program in tourism
and hospitality in Thailand, introduced the topic of ‘Success
Factors: Business Ethics’; Mr. Paul Skiadas, Executive Vice
President of GE Capital Asia Pacific, spoke on the topic of
‘Financial Services – The Partnership Approach to Hospitality’.
The conference concluded with a dinner and presentation of Best
Western ‘Best of the Best’ Awards 2008 to the best hotels in
different categories.
The 278-room Best Western New Kuta Condotel is located on Dreamland
Beach at Kuta, the beautiful island of Bali’s premier resort area.
The aspirations of business and leisure travelers are equally
well-served with a large landscaped swimming pool, fitness, a spa,
an excellent international dining, and business center & meeting
rooms. Another major selling point is New Kuta Golf Course golf
course, home of the 2009 Indonesia Open, which conveniently
surrounds the hotel.
“The hotel is an ideal spot in which to combine business with
pleasure and we will be making sure our guests have plenty of
opportunities to do both,” said Mr. Jusuf Sawirin. “The net result
of the weekend should be a major boost to Best Western in Indonesia
and all over Asia going forward.” |
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®,
providing marketing, reservations and operational support to over
4,000* independently owned and operated member hotels in 80*
countries and territories worldwide. An industry pioneer since 1946,
Best Western has grown into an iconic brand that hosts 400,000*
worldwide guests each night. Best Western's diverse property
portfolio, its greatest strength, stems from a business model
designed to give owners maximum flexibility to address
market-specific needs. Equally committed to the business and leisure
traveller, Best Western recently embarked on a five-year mission to
lead the hotel industry in customer care. Since 2004, Best Western
has served as the Official Hotel of NASCAR®. For more information or
to make a reservation, please visit
www.bestwestern.com
*Numbers are approximate and can fluctuate. |
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